How to Become a Freelance Copywriter with No Experience

Are you aspiring to become a full-time freelance copywriter in 2025? Here’s the best deal on how to become a freelance copywriter with no experience. It’s not always that you should have experience of years to get started, but you can just have a layer of passion to dive into any field of your choice.

Freelance copywriting is an exciting career path for those with a flair for writing and creativity. The more creative you’re, the better copywriter you become.

The flexibility, potential earnings, and opportunity to work with a variety of clients make it a highly desirable profession. However, many aspiring writers wonder how to break into the field without experience. This guide will walk you through the journey, from understanding the craft to finding your first client and setting your rates.

What is Freelance Copywriting?

Freelance copywriting involves creating persuasive content for businesses, including website copy, social media ads, email campaigns, and product descriptions. Unlike full-time copywriters who work for a single employer, freelancers operate independently, managing multiple clients.

The key goal of copywriting is to drive action—whether it’s a purchase, subscription, or engagement. Freelance copywriters have the flexibility to choose their clients, set their schedules, and scale their income.

How To Become a Freelance Copywriter

If you are really passionate about writing, and would like to explore your career as a freelance copywriter, here are the steps to follow toward being a successful freelance copywriter in 2025.

1. Learn the Basics of Copywriting

Do you know the basics of copywriting? If you are not familiar with the fundamentals of how a direct response copy should look like, you would not be able to succeed. To start, familiarize yourself with copywriting fundamentals. This includes understanding different writing styles, audience targeting, and persuasive techniques.

2. Build Your Portfolio

You don’t need to have experience of years with a digital marketing agency or a software house, but you only need a few samples to get started. Even without paid experience, you can create sample work. Write mock ads, blog posts, or sales pages to showcase your skills. Platforms like Canva can help you design visually appealing samples.

3. Network and Join Writing Communities

It is commonly said that

Your network is your net worth

Joining copywriting and freelance communities allows you to connect with industry professionals and potential clients. If you are a member of any community with over 100K potential customers, you are very close to starting your first copy for a business. Platforms like LinkedIn, Facebook groups, and Reddit forums are excellent for networking.

4. Leverage Freelance Platforms

Over 90% of the freelance copywriters use freelance platforms like Upwork, Fiverr, and Freelancer to win copywriting projects and secure their living. These platforms are great for beginners who have no experience in copywriting. Create a compelling profile that highlights your strengths and showcases your portfolio.

5. Learn SEO and Marketing Techniques

With the rise of machine learning and Artificial Intelligence, there has been a great debate around us. Nowadays, companies would hire a copywriter with SEO background rather than just someone who can write a good copy. Understanding SEO and digital marketing is crucial for a successful freelance copywriter. Learn how to use keywords effectively and write content that ranks well on search engines.

6. Pitch to Small Businesses

When you are starting out, you can reach out to startups and small businesses in need of copywriting services as they can prefer a newbie because of getting a copy done at a cost-effective price. A personalized email offering your expertise can go a long way. They will prefer you over the experienced ones if your skillset is almost similar to those who have experience. Expert freelance copywriters charge a lot that mostly startups would not like to afford.

What Skills Do Freelance Copywriters Have?

1. Writing Skills

Strong writing skills are the cornerstone of a successful freelance copywriter. This involves:

• Grammar and Punctuation: A deep understanding of grammar and punctuation rules ensures error-free and professional content.
• Clarity and Conciseness: Writing clear and concise content helps to convey messages effectively and avoid confusion.
• Style and Tone: The ability to adapt writing style and tone to different audiences and purposes is crucial.
• Research Skills: The ability to research topics thoroughly to provide accurate and informative content.

2. Creativity

Creativity is what sets a good copywriter apart from a great one. It involves:

• Original Thinking: You should have the ability to come up with fresh and innovative ideas.
• Imagination: You must have the power to visualize concepts and translate them into compelling words.
• Problem-Solving: You should have the skill to identify challenges and find creative solutions.
• Adaptability: The flexibility to adjust to changing trends and preferences.

3. SEO Knowledge

SEO knowledge is essential for ensuring that your content is visible to potential readers. This includes:

• Keyword Research: Identifying relevant keywords to target specific audiences.
• On-Page SEO: Optimizing website content, including titles, meta descriptions, and headers.
• Off-Page SEO: Building backlinks and improving website authority.
• Technical SEO: Understanding website technical aspects like site speed and mobile optimization.

4. Communication Skills

Effective communication is crucial for building strong relationships with clients and understanding their needs. This involves:

• Active Listening: Paying close attention to clients’ requirements and asking clarifying questions.
• Clear and Concise Communication: Expressing ideas clearly and concisely to avoid misunderstandings.
• Empathy: Understanding clients’ perspectives and responding to their needs.
• Professionalism: Maintaining a professional demeanor and delivering on promises.

5. Time Management

Time management is essential for freelancers who often juggle multiple projects and deadlines. This involves:

• Prioritization: Identifying important tasks and allocating time accordingly.
• Task Management: Using tools like project management software to organize tasks and track progress.
• Time Blocking: Dedicating specific time blocks to different tasks to improve focus and productivity.
• Deadline Management: Setting realistic deadlines and sticking to them.

By mastering these skills, freelance copywriters can create high-quality content that attracts and engages their target audience.

Best Copywriting Courses in 2025

If you are looking for the best copywriting courses for beginners in 2025, here you go. Investing in the right copywriting course can accelerate your growth. Here are some top courses for aspiring freelance copywriters:

• Copywriting Secrets by Jim Edwards: A comprehensive guide for beginners.
• The Copy Cure by Marie Forleo: Focuses on writing compelling and authentic copy.
• Udemy Copywriting Masterclass: Affordable and beginner-friendly.
• Skillshare’s Copywriting for Beginners: Learn practical tips and tricks from experts.

How Much Do Freelance Copywriters Earn?

Freelance copywriter salary varies depending on experience, niche, and location.

• Freelance copywriter salary per hour: Beginners can earn $20–$50 per hour, while experienced copywriters charge $100 or more.
• Freelance copywriter annual income: On average, copywriters earn between $40,000 and $100,000 annually, with top professionals exceeding six figures.

How to Set a Rate for Freelance Copywriting

Determining your rates can be challenging. Here’s how to navigate this process:

1. Assess Your Experience and Skills

1. Assess Your Experience and Skills

When starting as a freelance copywriter, it’s essential to realistically assess your experience and skill level. This self-evaluation will help you set competitive rates that accurately reflect your value.

• Begin with Competitive Rates: While it’s tempting to charge high rates, starting with competitive rates can help you attract clients and build a strong reputation.
• Adjust Rates as You Grow: As you gain more experience, build a solid client base, and establish yourself as a trusted expert, you can gradually increase your rates.

2. Research Market Rates

Understanding the market rates for your specific niche is crucial. This will help you avoid underpricing or overpricing your services.

• Identify Your Niche: Determine your area of expertise, such as technical writing, content marketing, or creative copywriting.
• Research Industry Standards: Use online resources, industry forums, and freelance platforms to gather information about average rates for your niche.
• Consider Your Location: Geographic location can influence pricing, so factor in the cost of living in your area.

3. Offer Tiered Pricing

Offering tiered pricing allows you to cater to clients with different budgets and needs. This strategy can help you attract a wider range of clients and maximize your earnings.

• Basic Package: A basic package can include fundamental services, such as writing blog posts or product descriptions.
• Standard Package: A standard package can offer additional services, such as SEO optimization or social media content.
• Premium Package: A premium package can include comprehensive services, such as in-depth research, content strategy, and ongoing support.

4. Factor in Your Expenses

It’s important to consider your business expenses when setting your rates. This will ensure that you’re profitable and can sustain your freelance business.

• Taxes: Factor in income taxes and any applicable sales taxes.
• Software Costs: Account for the cost of software tools, such as writing software, project management tools, and design software.
• Other Expenses: Consider other expenses, such as office supplies, internet costs, and professional development fees.

Where to Find Clients for Freelance Copywriting

When you are looking for freelance copywriting jobs, or would like to win a high-paying copywriting project, you can come across various strategies of client acquisition. Below are some methods which most commonly freelance copywriters adapt to win projects or land their part time or full time copywriting jobs.

1. Freelance Platforms

Freelance platforms are online marketplaces where freelancers and clients connect. Some popular platforms include:

• Upwork: A global platform for freelancers and businesses to connect and collaborate.
• Fiverr: A platform focused on smaller, more affordable gigs.
• Freelancer: Another popular platform that offers a wide range of freelance services.

These platforms provide a convenient way to find clients, bid on projects, and manage your workload. However, competition can be fierce, and it’s essential to build a strong profile and portfolio to stand out.

2. Social Media

Social media platforms can be powerful tools for networking and client acquisition. Here are a few tips:

• LinkedIn (Best for copywriters): Connect with professionals in your industry, share your expertise through articles and posts, and join relevant groups.
• Twitter: Engage with potential clients by sharing valuable content, participating in industry conversations, and using relevant hashtags.
• Instagram: Showcase your work through visually appealing posts and stories.

By actively engaging on social media, you can increase your visibility and attract potential clients.

3. Job Boards

Job boards specifically designed for freelancers can be a great way to find opportunities. Some popular job boards include:

• ProBlogger: A popular blog for writers and bloggers, offering job listings and freelance opportunities.
• Copywriting Jobs: A dedicated job board for copywriters.

These job boards often feature high-quality freelance opportunities from reputable clients.

4. Cold Pitching

Cold pitching involves reaching out to potential clients directly with a tailored proposal. This can be a highly effective strategy, but it requires careful planning and execution. Here are some tips:

• Identify Your Target Clients: Research companies and individuals who may need your services.
• Craft a Persuasive Pitch: Write a clear, concise, and compelling pitch that highlights your skills and experience.
• Personalize Your Message: Tailor your pitch to each potential client, emphasizing how you can solve their specific problems.

5. Networking

Networking is a powerful way to build relationships with potential clients. Here are some networking tips:

• Attend Industry Events: Participate in conferences, workshops, and meetups to connect with other professionals in your field.
• Join Online Communities: Participate in online forums and groups to discuss industry trends and connect with other freelancers.
• Collaborate with Other Freelancers: Collaborating with other freelancers can help you expand your network and attract new clients.

Top Freelance Copywriting Jobs for Beginners

These are the most commonly pursued jobs for copywriters.

• Freelance Copywriter: Works with various clients on a project-by-project basis.
• Content Marketer: Creates content to attract and retain customers.
• Ghostwriter: Writes content for others under their name.
• Grant Writer: Writes grant proposals to secure funding for organizations.
• Technical Writer: Creates technical documentation, such as user manuals and product specifications.
• Social Media Copywriter: Writes engaging content for social media platforms.
• Email Marketing Copywriter: Creates effective email campaigns.
• SEO Copywriter: Writes content optimized for search engines.
• UX Writer: Writes clear and concise copy for user interfaces.
• Brand Copywriter: Develops brand messaging and guidelines.
• Marketing Copywriter
• Advertising Copywriter
• Direct Mail Copywriter
• Sales Copywriter
• Scriptwriter
• Proofreader
• Editor

Frequently Asked Questions About Freelance Copywriting

1. How much money do freelance copywriters make?

Freelance copywriters’ income varies based on factors like experience, niche, and project complexity. On average:

• Entry-level copywriters earn around $20–$50 per hour or $1,000–$3,000 per month.
• Mid-level copywriters earn $50–$100 per hour or $4,000–$7,000 per month.
• Experienced copywriters charge $100 or more per hour, earning $8,000–$15,000+ per month.

For specialized niches (e.g., financial or technical copywriting), rates tend to be higher. Freelancers can boost earnings by diversifying services like email campaigns, landing pages, and ad copy.

2. How do I become a freelance copywriter with no experience?

Starting without experience requires learning and strategizing:

1. Educate Yourself: Take free or paid courses on copywriting fundamentals, SEO, and marketing.
2. Create Samples: Develop mock projects like ads or product descriptions for practice.
3. Build a Portfolio: Showcase samples on a website, blog, or portfolio platform like Behance.
4. Leverage Freelance Platforms: Join Fiverr, Upwork, or Freelancer to gain initial clients.
5. Network: Engage on LinkedIn or in Facebook groups for writers to build connections.
6. Practice Continuously: Improve by writing regularly and seeking feedback.

3. Can you make $10,000 a month with copywriting?

Yes, earning $10,000 monthly as a copywriter is achievable, especially with experience and a strong client base. Strategies include:

• Specializing in High-Paying Niches: Focus on industries like finance, tech, or healthcare.
• Working with Long-Term Clients: Retainer agreements provide consistent income.
• Upselling Services: Offer additional services like SEO optimization or content strategy.
• Scaling Efforts: Outsource lower-value tasks to focus on high-paying projects.

4. What qualifications do you need to be a copywriter?

Formal qualifications are not mandatory, but certain skills and knowledge are essential:

• Strong Writing Skills: Proficiency in grammar, vocabulary, and clarity.
• Marketing Understanding: Knowledge of audience targeting, branding, and persuasive techniques.
• SEO Knowledge: Ability to optimize content for search engines.
• Certifications: Courses from institutions like HubSpot, Copyblogger, or Udemy add credibility.

5. Can I be a self-taught copywriter?

Absolutely! Many successful copywriters are self-taught. Follow these steps:

• Read books like “The Adweek Copywriting Handbook” by Joseph Sugarman.
• Watch free tutorials on YouTube or take affordable online courses.
• Practice daily by writing blogs, social media posts, or mock ads.
• Analyze successful ad campaigns to understand what works.

6. Does copywriting pay well?

Yes, copywriting pays well, especially as you gain expertise. The potential earnings increase with specialized skills, niches, and client demand. High-paying industries include SaaS, financial services, and health tech. Copywriting also offers flexibility and scalability, making it a lucrative career choice.

7. How do beginners get copywriting jobs?

Beginners can find jobs by:

• Freelance Platforms: Join Fiverr, Upwork, or Freelancer to secure entry-level gigs.
• Networking: Connect with potential clients on LinkedIn and Facebook groups.
• Cold Pitching: Email small businesses offering your services.
• Content Agencies: Work with content agencies that hire freelance writers.
• Personal Branding: Use a blog or portfolio site to showcase your skills.

8. Will AI replace copywriters?

AI tools like ChatGPT and Jasper can assist with copywriting but are unlikely to replace skilled human copywriters entirely. Reasons include:

• Creativity: AI lacks the nuanced creativity needed for compelling, unique campaigns.
• Understanding Context: Humans excel in interpreting emotions, tone, and cultural subtleties.
• Personalization: Copywriters craft tailored messages that resonate deeply with audiences.

AI will likely become a tool to enhance productivity rather than a replacement.

9. Can I learn copywriting in 3 months?

Yes, you can learn the basics of copywriting in 3 months with dedicated effort:

• Month 1: You should study copywriting principles, SEO, and marketing techniques.
• Month 2: Do a practice by creating samples and completing small projects.
• Month 3: Build your portfolio, network, and start applying for jobs.

Continuous learning and practice are crucial to mastering advanced skills.

10. Is copywriting a good career?

Copywriting is a rewarding career with numerous benefits:

• High Demand: Businesses constantly need persuasive content.
• Flexibility: Freelancers can work remotely and choose clients.
• Growth Potential: Earnings increase with expertise and specialization.
• Creative Satisfaction: Copywriting allows you to create impactful content.

11. Are copywriters in demand?

Yes, copywriters are in high demand, especially in the digital marketing era. Businesses require skilled writers for:

• Social media campaigns.
• Email marketing.
• Website content.
• Ad copy.

With the rise of e-commerce and online marketing, opportunities for copywriters continue to grow globally.